Scope of work

Custom Screen Design
Dual-Purpose Room Configuration
AV Investment Optimization
Venue Cost Reduction
On-Site Technical Execution

Year

2024

Website

https://mortgageproscan.ca

Client Overview

Mortgage Professionals Canada (MPC) hosts an annual National Conference that brings together industry professionals for education, networking, and business development. As a premier association meeting and business forum-style event, the conference requires sophisticated audiovisual solutions to support large-scale general sessions, association meeting presentations, and dining experiences within a versatile venue environment.

The Challenge

The association meeting required a versatile space that could function as both a professional general session room for presentations and association meetings, and a dining area for meal service. Traditional venue approaches for association meetings would have required either:The conference required a versatile space that could function as both a professional general session room for presentations and meetings, and a dining area for meal service. Traditional venue approaches would have required either:

- Separate dedicated rooms for sessions and dining (significantly increasing venue rental costs)
- Time-consuming room reconfigurations that would disrupt conference flow and reduce valuable networking time

The financial implications were significant: utilizing separate spaces would dramatically increase venue costs, while poor functionality could negatively impact attendee satisfaction and future conference attendance.

Our Solution

We developed a sophisticated dual-view screen configuration featuring an impressive 18' x 88' ultra-wide screen setup. This innovative approach addressed the dual-purpose space requirements while delivering exceptional functionality for both association meeting sessions and dining events:

Technical Innovation:
- Large format projection surface creating an immersive environment
- Perfect visibility maintained from all seating positions in both configurations
- Custom content development optimized for the wide-screen format

‍Operational Efficiency:
- Maximized venue space utilizationSeamless transition capability between conference presentation and meal service configurations
- Professional audiovisual quality maintained regardless of room setup
- Enhanced dining experience with engaging visual content during meals

Financial Impact & Results

Cost Efficiency Gains
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- Single multipurpose space eliminated need for separate conference and dining rooms, significantly reducing venue rental costs
- One sophisticated AV system serving dual purposes for association meetings, optimizing technology investment return
- Flexible room configurations eliminated venue change requirements, reducing setup costs and maximizing usable conference time

‍Enhanced Value Delivery
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- High-impact visual presentations during sessions and enhanced dining atmosphere during meals
- Professional-grade functionality regardless of room configuration or purpose
- Consistent premium production values reinforcing MPC's industry leadership throughout all association meeting activities- Consistent premium production values reinforcing MPAC's industry leadership throughout all conference activities

Return on Investment

The dual-purpose configuration delivered substantial cost savings by eliminating the need for separate venue spaces while providing superior audiovisual experience for association meetings. The solution's versatility provided savings equivalent to renting additional dedicated dining facilities while delivering professional presentation capabilities that enhanced the overall association meeting value proposition.

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Client Success

The partnership has proven its value through continued annual engagement, demonstrating sustained ROI and client satisfaction. The innovative screen solution has become a signature element of the association meeting experience, setting a new standard for professional association events.